Weinstock Immigration Lawyers
Google Ads Campaigns
Background:
WIL had been internally managing its Google Ads campaigns for a few years. They were struggling with lead generation for their immigration firm. All their keywords were in plain broad and duplicated across ad groups, no negative keyword list was implemented and their ads were very old.
Goals:
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Capture 2 to 3 leads per week.
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Increase Brand Awareness.
Approach:
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Targeted relevant, high-intent keywords in phrase and exact match.
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Negative keyword implementation.
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Responsive search ads implementation with tailored messages and a minimum of 3 ads per ad group.
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Demographics and in-market segment targeting.
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Tracking implementation.
Results:
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CTR improved.
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Minimum of 4 leads a week.
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Impression share increased by 274.72%
Constructora Le Villette
Background:
New construction company in the Dominican Republic with no advertising history. They’re dedicated to luxury apartment construction and sales to residents and users in the United States and Spain.
Goals:
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Capture 2 to 3 leads per month.
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Create Brand Awareness.
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Drive traffic to their website.
Approach:
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Search and Display campaign implementation in the first month, followed by a Performance Max campaign in the second month.
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Demographics, custom and in-market segments targeting.
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Tracking implementation.
Results:
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8600 new users on their website in the first 2 months.
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6 leads were generated in 2 months.
Atril 23
Background:
Professional framing store in Buenos Aires, Argentina looking to generate new customers during a 4-month period on Social Media platforms.
Goals:
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Generate 15 new customers per month.
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Boost brand awareness in a competitive market.
Approach:
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Messages campaign on Facebook and Instagram to generate quotes.
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Saved and lookalike audiences targeting.
Results:
25 new customers per month.
